We believe that the brand is the most valuable bit of real estate and the first step in the Five Square process is a workshop taking a deep dive into all aspects of the development. What are the differentiators and main attributes, what are the USP’s? Who are the target occupiers and what information do they want to make a “buy” decision? This information allows us to develop a detailed marketing plan which governs product requirements throughout the length of a campaign. This also ensures that our tools are highly targeted and therefore effective.
Our approach is based on applying our first class knowledge - be it property know-how, computer modeling expertise or just a superb eye for design - to our clients’ aspirations. Our secret is in our research, always ensuring that we have a deep understanding of the basic sales propositions. We boast that our brands and our CGI bring buildings to life and give them personality; what we mean is that we provide the foundations to effective sales and leasing by creating, designing and producing high quality marketing tools to assist the developers and their agents.